You wouldn’t hand over your debit card to a stranger.... but you’ll give your time away without a second thought.

To meetings that drain you.
To people who sap your energy.
To habits that eat your hours and leave you hollow.

Especially in midlife.

Because somewhere between 40 and 55, time starts to shift.
It becomes more urgent, and somehow, more… invisible.
You feel it ticking. But you don’t always see it being spent.

And if you’ve stepped away from your career by choice, burnout, caregiving, or necessity you might’ve stopped seeing your time as valuable at all.

That ends now.

Sofa Surfing and Scroll Holes.... Yes Scroll Holes!

Let’s talk about sofa-surfing, scroll-holes, and the silent epidemic of midlife women consuming instead of creating.

You binge content from women who seem to have it all figured out. (Now I know what you're thinking.... "Lisa... I watch you too"!  Yep, but I'd like to think I'm motivating you in some way, or at least that's the intent of my hours of content and resources creation are worth your time...) 

You watch their videos on reinvention. Their morning routines. Their inspirational quotes about second chances.  

You double-tap their clarity.
Their new chapters.
Their apparent confidence.

But you don’t get around to building your own.

And it’s not because you’re lazy.
It’s not because you’re not ready.
It’s because you’ve stopped placing value on your own time.

You have the brains, the wisdom and the experience to be so much more if you choose it.
What you don’t have is a mirror that shows you where your time is bleeding out.

Midlife doesn’t need more motivation.

It needs a mirror.

One that reflects the cost of every default decision you make.
Every hour lost to anxiety loops, passive scrolling, or just “waiting to feel ready.”

Because here’s the truth:

Time feels free because we don’t track it.
But it’s the most expensive thing we own.

It’s just not listed on your bank statement.  Can you imagine your horror if it were a deductible!  

How much time do you actually have left?

Let’s talk numbers.
There are 52 weeks in a year.
That means a typical human life from birth to 80 gives you just over 4,000 weeks.

That’s it.
4,000.

Now, let’s say you’re 50.
You’ve used up around 2,600 weeks already.

What’s left?
Roughly 1,400 weeks if you’re lucky enough to live to 80.

And not all of those will be high-energy, decision-making, build-a-business weeks.  So let’s be generous and say you’ve got 15 good years ahead, another 780 weeks to build, create, contribute, travel, write, love, earn, and actually live in full colour.

That’s not a lot.
But it’s enough if you stop wasting it.

What could you earn if you treated time like a business?

Say you want to work part-time, 20 hours a week, and bring in a modest £60,000/year doing something that lights you up like consulting, coaching, creating, freelancing, whatever.

That’s £1,153/week.

£57.65/hour.

Over 15 years?

That’s over £900,000 in potential value if you stop giving your hours away to mindless tasks and start spending them on work that matters.

And here’s the real magic: when you find your purpose,  when you’re clear on why you’re here and what lights you up, you stop procrastinating and start showing up.

You don’t have to hustle. You want to. Because now you’re building something meaningful.
You’re focused. You’re energised. You’re in flow.
You’re not just working, you’re glowing up.

And the money? That £900,000?
It starts to feel easy, because you’re all in. No more doubt. No more dabbling.

So when you’re spiralling in a WhatsApp thread that makes you feel anxious...

Or stress-scrolling TikTok under the duvet...
Or babysitting your self-doubt for the sixth month in a row...

Ask yourself:

Would I pay someone £115 to make me feel worse?

No?

Then stop doing it to yourself.

Ask a better question:

What would you do differently if your time had a price tag?

Would you still:

• Compare yourself to women who already did the work?

• Give it away to people who drain you?

• Dismiss your dreams as “maybe someday”?

Or would you:

• Book the session

• Write the plan

• Start the bloody thing you keep talking about

Because this isn’t about hustle.
This is about value.

This is the cost of staying stuck.

And it’s adding up, quietly, daily, invisibly.

If you want clarity, you need a checkpoint.
If you want change, you need a plan.

Ready to put a real value on your time?

Then stop guessing.
Start editing.

That’s why I created the Midlife Workbook.

Not fluff.
Not a calendar.
Not a recycled Pinterest PDF with 'affirmations' and water trackers.

This is a self-led deep dive into your real life:

• What’s shifting

• What’s not working

• What you actually want

• And where your time is going

It gives you the structure to see what’s actually holding you back, and how to reclaim your time like it matters. Because it does.

Grab the Midlife Workbook HERE

You’ve got 1,400 weeks left if you’re lucky.
Don’t let another one slip through your fingers.

Your time is already worth more than you think. It’s just waiting for you to act like it.