Looking In The Rear View Mirror
My Biggest Pivot Yet!
When I stepped into 2025, I thought my biggest challenge would be taking my fledgling business and creating firm foundations.
I was ready for the work. I wasn’t ready for the freedom.
After 35 years in corporate life, you’d think having my own schedule would feel like heaven...: it didn’t. Not at first and still a little guilt ridden even now...
Freedom comes with its own kind of guilt.
The kind where you sit with your morning coffee and think, “Shouldn’t I be chained to a desk right now?” even though the desk, the office, and the expectations are long gone.
This year taught me that freedom takes practice. It takes courage to unlearn decades of structure. It takes patience to trust your own rhythm.
And, some days, it takes reminding yourself…
you built this life, you earned it, now live it.
And that’s really what this year has been about.
Not the systems.
Not the social metrics.
Not the tech dramas that nearly pushed me to the edge.
But the internal rewiring it took to step into my next chapter.
A Small Community With A Big Heartbeat
I didn’t grow the fastest audience. I didn’t buy or run ads for followers or manufacture visibility. I chose the slow, intentional route.
And yes, sometimes that felt like pushing water up a bloody hill in flip-flops!
But the community that formed?
It’s genuine and rooted. It’s full of midlife women who want honesty, not hype. Women who support each other and keep the judgement out.
Women who couldn't care less about surface-level messages but want depth, clarity, conversation, and tools that actually help them shift their lives.
What mattered this year wasn’t the size of the audience, it was the quality of the connections.
Social Media Doesn't Bring Revenue, But It Does Bring Visibility
I learned very quickly that Social Media is not a revenue generator, albeit it's where I spend a significant amount of time.
It’s a visibility platform, a place to be seen, not paid. It's where my creative juices are in joy mode... I love creating.
"Likes" don’t pay the bills, and reposts don’t build a business. However, I'm eternally grateful for every single one of these as it does move the needle on my organic growth... So Thank You!
LinkedIn, however… Now that was a pivot moment. It delivered conversations, opportunities, clients, and community.
Not because I posted, but because I connected.
Because I showed up as myself.
And because women resonated with the truth of midlife reinvention and the challenges of career building as well as everything else we do as women.
Coaching That Changed Lives... And Changed Me
This year I coached women through heartbreak, career shifts, burnout, reinvention, self-discovery, and those “I’ve lost myself somewhere along the way” chapters that so many midlife women quietly carry.
Some changes were small but meaningful.
Some were enormous... life realignment, new careers, boundaries rebuilt, confidence restored.
Every single client taught me something about myself too.
About how deeply I love this work.
About how necessary these conversations are.
About how powerful it is when a woman reconnects with her truth.
When Life Feels... fine. Not broken. Not amazing. Just on repeat. It's where so many woman stall. Until they put themselves in a room where woman are moving, and suddenly they move too. It's bloody MARVELLOUS!
The Behind-The-Scenes Reality Nobody Sees
There’s a whole part of this business that nobody sees unless they’re inside it.
The creation.
The consistency.
The sheer amount of showing up it takes to build something from scratch.
This year wasn’t just coaching and content, it was building an entire ecosystem of recurring touchpoints that keep The Life Edits alive, relevant, and present in women’s everyday lives.
The Life Lessons series, where I take one truth of midlife and strip it right down.
The Happy Hormones posts that mix science, sanity, and the reality of women trying to function with fluctuating everything.
The infamous Unbothered Fridays, which help women giggle and smile with the relatability of the quotes.
The Totally Informed posts, where the data meets the midlife truth and confirms to you that you're not mad... you're just waiting to launch!
And of course, the monthly MuseFlash newsletter, which somehow always lands exactly when women need it.
None of these things generate revenue on their own.
Not a penny.
But they generate something far more valuable:
trust, consistency, recognition, presence, and connection.
These are the touchpoints that keep me top of mind.
These are the posts people save, share, send to their sisters, reread on bad days, or screen grab because they feel seen.
These are the reasons I hear messages like…
“Every time I open Instagram, you’re the first thing I see.” (admittedly, this could be a positive or negative :) ...)
“Your posts always land at the right moment.”
“I don’t comment much, but I read everything.”
That’s the real behind-the-scenes work.
Not the pretty posts, but the commitment behind them.
The promise to show up even when the algorithm doesn’t feel like playing... I HATE THE ALGORYTHM WORLD!
The decision to build something slow and steady instead of chasing shortcuts.
These weekly and monthly anchors became the backbone of the year.
They kept me going when the systems broke. They kept The Life Edits moving forward when the growth felt slow. And they kept the women who follow this journey informed, entertained, and connected.
It’s not about going viral.
It’s about being reliable.
And in a world full of noise, reliability stands out.
What The Rear View Mirror Really Showed Me
Looking back at this year, the lessons that mattered weren’t the loud ones.
They were the quiet truths sitting just behind me:
Freedom takes courage, not just time.
Building something with heart takes longer than building something for money.
You’re it. If you snooze, your business snoozes. Pressure and privilege in one sentence.
A small, honest community is worth more than a crowd you paid for.
Connection beats algorithms. Every single time.
Midlife women are powerful when they feel seen... and even more powerful when they see themselves.
And perhaps the biggest surprise…
I didn’t want to give up.
Traction was slow. Growth was slower.
But my motivation wasn’t financial... it was personal.
Purpose-driven. Value-led. Vision-aligned.
That made all the difference.
What Comes Next...
2026 will be the year of expansion and connecting.
Not hustle. Not burnout. Not overdoing.
All intentional growth.
More conversations.
More women reached.
More visibility.
More impact.
More Life Edits.
And more freedom that finally feels lived rather than questioned.
To everyone who has been part of this year... whether you bought a workbook, came to a session, messaged me, shared a post, or quietly followed along... Thank you.
Your support shaped this year far more than you know.
I'm always the one who says, no point looking back, but this rear-view mirror moment has given me time to reflect and breath.
And the road ahead looks exciting.
